K'necht-It

This blog concentrates on search engine optimization (SEO), search engine marketing (SEM) and web analytics. Despite this desire, if I come across something that I find interesting, you can be sure I'll post something about it.

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2012-08-24

Genealogy: SEO & Facebook

Hard to believe that it was approximately 16 year ago (late August 1996) that I started working on an on-line version of the Knecht family ...

2012-07-16

K'necht to be Interviewed on 660 KSKY Dallas Fort Worth

To all my friends & family in the Dallas Fort Worth area. Tomorrow July 17 at 12:35pm (CST) I am being interviewed on 660 KSKY radio o...

2012-06-26

How to Measure Social Media

As marketing departments jump on the "social media" bandwagon and start diverting tens if not hundreds thousand of dollars towards...

2012-06-25

A Discussion on Social Media Marketing & Measurement

As part of my ongoing promotion of my book The Last Original Idea, I'm a featured guest on a Shindig.com event this Thursday June 28t...

2012-01-17

Deconstructing Klout Topics - Part 2

As a follow-up to my previous post on " Deconstructing Klout Topics " published 4 days ago (January 13, 2012), I thought it might ...

2012-01-13

Deconstructing Klout Topics

If you're at all familiar with the world of social media you've know doubt heard of Klout . I'm not hear to praise or condemn th...

2011-11-16

Defining a Social Marketing Campaign

As marketing departments jump on the "social media" bandwagon and start diverting large portions of their marketing budgets on th...

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