Ever do some "Echo Surfing" (search your own name in Google or another search engine) only to find another person with the exact name. While finding a Google Twin may more common for some than others, what happens if that other you represents something you're not and has the potential to damage your reputation. What if a potential employer or client Googles your name and finds them instead and thinks you are them and there are some not nice things out there about them.
This is something that all of us and not just those of us who choose to be in the public eye (like myself) have to start addressing. Think your name is so unique, try Googling yourself with both the correct spelling and common misspellings of your name. I might be the only "Alan K'necht", but there is at least one other "Alan Knecht" out there.
Perhaps, these are some of the reasons that the Canada's National Post reporter Brianna Goldberg, decided to see what happened when she Googled herself and her subsequent drive to dominate the top 10 results for her name on Google.
Her journey to Google domination including quotes and advice from myself and another expert are contained in her article entitled "Google Twins: I want to be number 1" (http://www.nationalpost.com/life/story.html?id=743136).
This article makes a great read and provides lots of useful information. Let's help show the world the power of links by adding the article to your Stumble Upon, Digg, etc. account or better yet, blog about it and link to it with the words "Google Twins"” in the link text.