2006-09-04

Press Releases, Blogs & Success

It's been 7 days since my SEO friendly press release on this blog was released. So now I need to determine if the press release was an immediate success. I can unequivocally state " yes".

You may be surprised by how my measure its success so let me say first what didn't happen and that I don't care about. The press release didn't drive thousands of visitors to my blog or my web site. Did I expect it to do so? No, but I did expect some increase in traffic and yes that did happen. In fact traffic on the day of the press release was a 150% more then usual and up until today (Labour Day) has been about 25% more then usual with the number of return visitors also increasing.

This alone is not a sign of success. Here are some other factors do make the press release a success.

* Press release was picked-up by Google News and Yahoo News
* Of the people who saw the on-line press release summary, 1 in 113 opened it up and presumably read the press release.
* Of those who read the on-line press release:
- 10.6% saved it as a PDF (presumably for future reference)
- 10.1% click-through to my web site and several of those visited more then once
- those who visited my site averaged 2 page views per visit.

It is these statistics, gathered from both my press release company, and my web analytics tool that I use to measure success. Based on my experience getting an press release open rate below 1 in 125 is a good thing, getting a 10% conversion (people who read a press release and click to your web site to find out more), is fantastic.

Now the best part, I've just finished an on-line interview with a journalist who read the press release. Assuming I get quoted in his article and they include a link to my site (in both the print and on-liversionson), I've garnered a valuable inbound link and expanded the marketing efforts the press release.

Once again, a press release when well written and SEO'd is a valuable tool in the SEM and SEO tool chest and can form part of your SEO Best Practices foundation.

1 comment:

R2K said...

: )