Checking Backlinks in Google
As all SEO professionals know, the back link checker offered by Google (link:yoururl), has been intentionally broken for some time now. While there have been many reasons discussed for why Google broke their own application, it has left SEO professional with a broken tool for checking backlinks on the most poplar search engine, until now.
As of last week, Google has added a new tool to its set of extremely helpful tools available as part of its Webmasters program. According to the Google post on its blog, "Now you can use webmaster tools to view a much larger sample of links to pages on your site that we found on the web. Unlike the link: operator, this data is much more comprehensive and can be classified, filtered, and downloaded".
The good news is that everything Google promised in its post is true. You can now check backlinks to every single page in your web site instead of just the domain. There is a treasure chest of information just waiting to be discovered with this new tool.
The tool does come with some limitations. First and most obvious, you need to sign-up for the Webmaster program (not a big deal and it is free) and secondly you need to verify yourself and the domain you want to check backlinks for. This second step isn’t a big deal either, but it does require that you publish some code to the web site that you are interested in.
So go on and register and check out all the free features of Google's Webmaster service at http://www.google.com/webmasters
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