Today was an interesting day. I gave a conference address on Search Engine Optimization to a group of Chartered Accountants here in Toronto at the inaugural CICA National IT Conference.
The conference organizers thought it would be a good idea to have a track devoted to techie subjects. Hence, I gave a talk on the hot topic of SEO. Too bad most of the 200+ attendees didn't agree. While the room could seat approx. 150 people, I'd say that no more then 25 attended my session. The good news is that those 25 were very interested in learning what SEO and Search Engine Marketing (SEM) were all about and how they/their firms could take advantage of both SEO and SEM.
For this crowd, I had to deemphasized the techie details in my regular presentation and concentrate on the business side of SEO and SEM. This is something that comes naturally to me and I could easily rely on my presentation topics from 1999 and 2000 where I exclusively talked about how to measure ROI and the success of web projects.
I did receive some excellent questions at the end of my address. And I think I managed to impart, on what I hope are the decision makers of companies, the importance of SEO and the need to embrace it as a long term strategy and how there are real financial pay-offs when done correctly and how SEM can be used to supplement SEO efforts.
All in all I'm pleased with the presentation and it was fun to run into some people who I had worked with in the past.
My hat is off to the conference organizers for a excellent and well run conference and good luck with next year's conference.