On Tuesday August 29, my firm is issuing a press release formally announcing this blog. The questions may be why now after a couple of months or why issue a press release at all.
So let start with why wait. First off, I wanted to see if I'd be posting blog entries on a regular basis. I never planned on the one day thing, but at least one a week or so. Well a review of past postings shows, I have didn't always meet the weekly posting boal, but I've managed close to an average of one a week. There is no point in issuing a press release without having anything to show. Secondly, I wanted to see what would really happen without any formal announcements.
From my log files I've been able to see that several of my posts have attracted many visitors via the search engines as I had hoped they would. What's nice is many of you do appear to be coming back to read more despite the not posting comments to my blog entries.
So, I've started with the soft roll-out. Now out comes a press release. So why a press release? There are a couple of factors; first a high quality on-line press release with links to a specific page does create high quality external links an important factor in ranking well in the search engine results. Secondly and the most obvious is to drive traffic to my blog and perhaps increase the number of regular readers and in turn increase the value of my brand. Third and the last reason, is a well written press release (I believe this one is), may get picked up by on-line news engines like Google news and Yahoo news. This increases the probability of someone searching for an SEO or web analytics blog from finding mine and perhaps a reported looking for a quote on a specific subject that I've covered will come and seek me out and once again improve my brand.
From an SEO perspective, a well crafted press release is always a good thing. From a business perspective, it always good to issue one when you have something positive to announce, so why hold back.
So as an SEO firm that tells clients to issue SEO'd press releases, it is always a good time to "start eating our own dog food".