In case you haven't heard, WebTrends has appointed Tim Kopp as its new CMO (Chief Marketing Officer). Kopp is responsible for all the company's marketing and branding.
Kopp joins WebTrends with over 10 years of marketing experience including his most recent efforts at Coke where he has served as VP-global interactive marketing for just under the past two years. According to one article Kopps is best known for convincing Coke to embrace the Mentos-Diet Coke geyser video phenomenon by sponsoring video contests at EepyBird.com.
Makes you think what he'll have up his sleeve to help promote WebTrends.