2007-03-07

Search Engine Market Share Update

I want to thank Patrick G. an avid reader of my blog for pushing me to research and report on the latest market share for the different search engines.

Like you, I use this knowledge when concentrating my SEO efforts for specific search engines or for my ppc (Pay Per Click) search engine marketing efforts.

The last statistics I reported on were received from Google Canada itself. I haven't received an update lately, but I've found a few web sites that are reporting these numbers on a global basis.

So are some different latest snapshots:

Comscore
Share of Online Searches by Engine
December 2006 - January 2007
Total U.S. Home, Work and University Internet Users
Source: comScore qSearch


Dec-06

Jan-07

Pt Chg vs. Previous Month

Total Internet Population

100%

100%

N/A

Google Sites

47.3

47.5

0.2

Yahoo! Sites

28.5

28.1

-0.4

Microsoft Sites

10.5

10.6

0.1

Ask Network

5.4

5.2

-0.2

Time Warner Network

4.9

5.0

0.1


If you're looking for global numer then take a look a these numbers from Netapplications.com (the numbers are based on traffic to the web sites they monitor).

Top 10 Search Engines and their market share for February 2007

Google 52.16%
Yahoo! Web Sites 10.43%
Google U.K. 10.20%
MSN 4.57%
Google Canada 3.39%
Google AdSense for Content 3.35%
AOL 1.59%
Google Germany 1.28%
Microsoft Live Search 0.99%
Yahoo! Web Sites U.K. 0.98%

Of course what we all really want to know is how this breaks down within the USA, Canada, UK, Germany etc. If I find this kind of details I'll post those numbers.

In the mean time, you can view the full details that are updated monthly at

http://marketshare.hitslink.com/report.aspx?qprid=1

1 comment:

Patrick said...

Thanks Alan! I appreciate your posting information in response to my request. If you do get Canada-specific information on search engine usage, I would love to see it. Keep up the great work!