So what do the Blue Man, Las Vegas and Search Engine Optimization have in common? Yes, the Blue Man is a fun pack 2 hours entertainment event at the Blue Man Theatre at the Venetian Resort in Las Vegas. Yes, Las Vegas recently was home to PubCon's Search Engine Marketing conference. But the fact that both have Las Vegas in common doesn't make Blue Man = SEO.
What they have in common is the marketing team behind the Blue Man show; understand search engine optimization and the importance of building links. During the Pub Con, the Blue Man invited several of us to attend their show. The cost of admittance was to ensure we wrote a review of the show and ensured that it would be published on-line with a link to the show. They clearly understand the importance of viral/word of mouth marketing and of link building. With each link to their show web site, they increase the importance of the site in the eyes of all leading search engines. So the distribution of a couple of handful of tickets to leading bloggers and SEO people can easily lead to the selling of hundreds of more tickets.
Yes, I saw the show free of charge, but does that mean you shouldn't pay for it. As a reviewer, I was entertained even before the show started right through to the closing routine. Simply waiting for the show to start and reading the stages electronic marquee (ticker tape) with humours messages about turning off cell phones was entertaining. Even as the show was just about to start, they singled out several individuals in the crowd including yours truly. As I gazed upon the ticker tape I noticed my name flashing across it, with the message "Let's welcome Alan K'necht an all round good guy who knows everything!". My simple waving of hand wasn't good enough; the marquee then got the entire audience to chat in unison "Stand Up Alan and take a Bow".
So if you're heading to Vegas, I highly recommend this show.