Summary of Web Builder 2.0 2007

This years Web Builder 2.0 was well organized and had a great speakers. Unfortunately attendance was down a bit from last year and the rooms could have easily help 3 times the number of attendees.

One thing that became clear while attending several of keynotes and sessions is that world of Web 2.0 is maturing. There wasn't much new to say, just a few adjustments and adjusted forecast.

One presentation that stood out to no surprise was the Usability session with Jared Spool of UIE. While Jared didn't address Web 2.0, he did take us back to the early days of the Wang word processor and showed the "Evolution of Intuitive Design".

The one quote that stood out from his presenation besides pointing out that everyone uses the word "intuitive" incorrectly was "Who ever set the standard that an "*" means required? I want to find that person and kill him. Just kidding!".

Despite the small turn out, I still enjoyed Web Builder 2007 and the people I talked to loved the fact that this is only conference for the whole web team. Here's hoping there is going to be a Web Builder 2008.

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