In case you haven't noticed the change yet in Google you will. Starting last week Google started to rolling out the ability for individuals (who are logged into their Google account) to start customizing their search results and even commenting on them.
This is all handled through what is called the "Google Search Wikki". So now you have the ability to move specific results up or down and even delete them. On top of it, you can leave comments for the whole world to see next to the listing forever.
Now this might seem like a good idea and is part of what I mention in a previous post on why Search Ranking is going to become meaningless. So is that day here now? Is Google on the right track? Will it last?
Let's tackle these questions one at a time.
1. No the day of search ranking being meaningless isn't here yet. Despite the ability of users to customize their results, how many will. How many know they can even do it and why would they want to. Sure you might want to delete your competitor from your results, but then how would you know what they are up to?
2. Is Google on the right track? That's hard to say, the feature most certainly has a cool factor to it, but what happens if I accidentally delete a listing, how do I get back? How many users have to delete a listing or move it down in their results before Google adjusts the natural listing? Are listing now not susceptible to attack by larger competitors who can have all their staff delete specific listing? Of course for us SEO, we could use it to fake search results to show how good a job we did. Just kidding of course.
3. Will this last? I don't think this will be going away to soon, but I can't really see people jumping on board. How many of us search on the same topics time and time again that we would really want to customize are listings. There are a few subjects that I do conduct regular searches on when looking for new content. I personally would have preferred it, if Google would have simply allowed me to sort the results by publishing date.
The last option of adding comments, does seem like a good idea. Let's see I like what I found on the other end of the listing so I go back to the search again and write a favorable comment. Who has time for that. The site on the other end doesn't match what I want so I hit the back button immediately and add a nasty comment (somewhat likely). Now there are going to be hundreds if not thousands of comments next something I want click on, do I have the time to read all the nasty stuff people have left. Hmmmmm
So let's give it some time and lets see if it will last.