PubCon Day 2

Day 2 at PubCon turned out to be another inspiring day. It all started around 9:00 am with an truly inspiring keynote by George Wright from Blendtec. His keynote focused on how he took a $50 branding budget to purchase a few items video tape the owner of the company testing the company's blenders.

While it the story may sound simple, the video went viral and before they knew it this small blender company for Omaha was being featured on national news shows, and late night television. The resulting impact on sales were almost through the roof. A the legend of "Will it Blend" was born. Before long who knows, perhaps "blendtec-it" will become a verb of the likes of "google it".

As for the rest of day, there was a great session on web analytics despite the rep from Google pushing Google Analytics a bit too much. However between the pitches there was some good info.

My session on Organic design went well and we had nearly standing room only in our vast room. I didn't like the microphone they were using, but it was clear that the attendees were impressed with what all the panelist had to say.