K'nechtology or Connectology or Konnectology

How do people spell your company name when they have only heard the name and have to idea how to spell it? Believe it or not, this is a very common problem relating to search. For example, my company's name is K'nechtology which is pronounced Connectology.

On Tuesday, during a series of 10 radio interviews the name of my company was given out and only once was the spelling of the company name given out. This means that anyone who wanted to check out the company's web site for more information on the company or on myself had to guess at the spelling as they used Google or any other search engine and would most likely first spell it "connectology". While you might think this won't happen to you or your firm, try asking a stranger to spell your company name or product. I've seen this problem on many occasions.

Here are some solutions that we've come up with over the years:
  1. Register multiple domains and set-up micro web sites that explain the situation and forward the user to the proper web site (hard to do for us when connectology.com is already taken by a legitimate company in the UK);
  2. Write a humours web page that pokes fun at the various spellings or company or product name;
  3. Leverage your corporate or personal blog (just like this post) and write a post about the situation;
So if you heard me on the CBC radio on Tuesday, and are looking for "connectology" or "Konnectology" or "alan connect" or "allan connect" or "allen connect" or "alen connect" or even possibly "alan Konnect" take comfort that you are in the right place and you can find my company's web site at www.knechtology.com

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