This week I'm off to New Orleans to participate in Webtrends Engage. I'll be giving a talk/workshop on Tuesday about the importance of tracking phones calls generated by web traffic and tracking it back to their original marketing source.
This address is in partner ship with Mongoose Metrics. I've been working with them since October and have previously address the importance of integrating the data captured by call tracking software into corporate web analytic reports.
I'm really looking forward to this address as the people at Webtrends have also really stepped up to support this talk and have recognized the importance of this type of integration.
As a user of Webtrends since their original version 1, I can't wait for this conference and the opportunity to gather more information and innovation to continue to support my companies Webtrends clients and update our Webtrends training material with the latest product innovations.