Make the connection between your marketing spend and the bottom line
I don't know what's in the water these days, but I've been asked to deliver another talk on using web analytics to measure ROI. This time I'll be speaking here in Toronto at AIMS (Association of Internet Marketing & Sales).
The primary focus of my talk will be "Clearing up the confusion about cookies, privacy, and why 'hits' and 'unique visits' are meaningless for the majority of websites".
I'll be one of two presenters and this should prove to be an interesting event for all those who are interested in learning how to leverage their investment in web analytics software to improve the performance of their web site.
For more information visit the AIMS web site.