Measuring ROI with Web Analytics

I'll speaking at WebBuilder 2.0 this coming December. Web Builder is a Fawcette Technical Publishing (FTP) conference. My topic is Measuring ROI with Web Analytics.

While many people many have never heard of the Web Builder conference, it origins go way back to 1997 and was originally put on by C|Net before being sold to Fawcette who ran it for several years before sending it to the beach in the fall of 2002.

While Web Builder may have been on vacation, it's nice to see FTP bringing it back. What has always separated Web Builder from other web and Internet conferences is it doesn't target just one of the many groups involved in web development instead it tries to make the conference all encompassing for entire web development team. This covers everyone from the hard-core program to web managers and even web marketers.

It's always fun to see how the crowds at these conferences gel. Sometimes, everyone blends and other times, you can really spot the separation. What usually contributes to the blending is a great kick-off party or event the night before the conference. It will be interesting to see if FTP brings this conference feature back as well.

By speaking at this conference, it will ensure that I've attended every Web Builder conference since its inception. I've gone as a regular attendee and on many occasions as a speaker. Back in December 1999, I was speaking on virtually the same topic. Back then, the web bubble was nearing the point of implosion, and not many people wanted to listen to my message. I suspect that 7 years later the audience will be a little more receptive.

If you attend this conference, be sure to track me down and say hello.

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