Are You Going Claim Your Share from Google?

If you haven't been following the story, several months back, Google settled out of court a class action regarding click fraud. The basics of the settlement are as follows:

1. Google to pay $90 Million US
2. Lawyers to take $30 Million
3. Public to share remaining $60 Million
4. Payout on a prorated basis of your share of Google’s total revenue during that period.

To be eligible you must meet the following criteria:
"The settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from Google on or after 1 January, 2002."

So my questions are: a) How can you prove that you were a victim of Click-Fraud? and b) How are they going to check?

In the end all you are going to get are advertising credits (better then nothing), but think about it. Even if you spent $20,000 during the identified period on Adwords and 2% of the traffic was click fraud. That equates to $400 of click-fraud. Now what proportion of you're $20,000 spend is that of Google's total Adword revenue during that same period. My guess is maybe 1/10,000 if not less. So that means you'll be able reclaim an advertising credit of $6.

Hardly seems worth it. Remember you only have between June 19 and August 4, 2006 to make your claim.

For more detailed information on the is topic go http://www.clicksettlement.com/

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