First off, yesterday I managed to get several high priority tasks taken care of. As the old adage goes "the shoemaker's children go barefoot", I've take upon myself to address this short coming in my business. After years of encouraging clients to issue optimized press releases to not only help promote their busineses, but to also build valuable links to their sites as part of a search engine optimization strategy, I finally signed-off on my company's first press release in several years.
While I frequently help clients optimize their press releases, I out sourced this service for myslef. Why? Simply if I had to put it on my plate, it would have waited until paying clients got the attention they needed and then it would be too late to issue it.
Of course a press release for just the sake of a press release is a worthless thing. I'm finally promoting my speaking engagements. This time it's my address to CICA (Canadian Institute of Chartered Accountants) at their annual National IT conference this coming June.
Once some stats are in, I'll post the effect of the press release on web site traffic, and any other direct benefits.